SearchPaid Search Drives highly efficient return on investment by focusing on active hand-raisers Goal of appearing in 2 – 3 of every 10 searches (20 – 30% SOV), depending on category and market competition Focus on full “funnel” of search activity from non-branded to branded Competitively conquest at the higher funnel levels for greater efficiency [...]
Digital AdvertisingDigital Display Strategy Utilize digital display (banners and pre-roll) to generate large amounts of reach and frequency among the target audience Banner Ads Increases reach and frequency of messaging as well as provides ability to retarget based on consumer on-site behavior Does the “heavy lifting” of conversion Pre-Roll Provides sight and sound of TV [...]
Audience TargetingTargeting the Right Audience Identifying and targeting the right audience via media platforms is the crux of building a successful program, particularly one targeted at a unique audience. Utilizing a myriad of targeting approaches, Voice Media creates a custom proprietary audience targeting strategy to build customized audience segments and deploy this targeting in real [...]
