Initially utilizing the largest driver of advertising traffic, traditional media (TV, radio, print and outdoor), we have evolved into working cohesively with online and emerging media to increase your company’s overall visibility and create a superior brand impression.
First things first. Our planning and preparation stage is highly research-focused. We will customize a plan that reaches an ideal and targeted demographic for your company. Each client and product offering is different and this is why we spend so much time carefully developing a specific advertising solution custom-tailored to your needs. Plans are built accordingly based on your goals, budget and resources and include price rates, station formats, psychographics and geographic targets.
Working as closely as possible with you to create your specified schedule and media plan, we will then classify your media vehicles. Executing your plan entails cross-referencing and negotiating the best rates with radio or television stations (or different platforms). Watching prices fluctuate in the market on a daily basis and keeping a close eye on stations’ pricing developments, we recognize that the potential for cost and value differences across media is boundless; we will work our hardest to give you the best value for your money.
Our final step in the media buying process is the post-analysis of campaigns. Even though we constantly communicate with the stations, we won’t know for sure if our ads run on time from the back end until we obtain the electronic media invoices, meaning we also need air-tight interaction with the stations; from them, we expect objective communication. Quality control is a huge part of what we do and we want to make sure what we bought for you is delivered exactly the way you expected it to be received, in the right place, at the right time and with the right creative.
The recipe for a successful media campaign includes a long list of ingredients. The fundamental list of services that we provide for our clients includes:
- Custom Needs Analysis
- Traditional and New Media Planning
- Media Research
- Competitive Analysis
- Media Placement Negotiation
- Campaign Management
- Performance Tracking
- Post-Buy Analysis
- Account Reconciliation
- Budget Management