Television
The Changing World of Television
TV is still a proven response generator and brand builder, but the scope of television/video advertising has expanded to multiple forms.
Linear TV
- Broadcast and Cable TV
- Bought in DRTV model by network/daypart
- Trackable CPL
OTT / Connected TV
- On demand delivery of content via connected devices
- Geo, demo and some behavioral filters
- Impression/Cpm buying model with $25-$40 CPM range
- Set top box targeting data
Pre-Roll Video
- Video ad placement prior to shorter form online content
- Geo and behavioral based targeting
- Website engagement
- Impression/Cpm based buying model $15-$20 CPM range
Non-Insertable (Netflix, HBO, Showtime, etc)
