The Changing World of Television

TV is still a proven response generator and brand builder, but the scope of television/video advertising has expanded to multiple forms.

Linear TV

  • Broadcast and Cable TV
  • Bought in DRTV model by network/daypart
  • Trackable CPL

OTT / Connected TV

  • On demand delivery of content via connected devices
  • Geo, demo and some behavioral filters
  • Impression/Cpm buying model with $25-$40 CPM range
  • Set top box targeting data

Pre-Roll Video

  • Video ad placement prior to shorter form online content
  • Geo and behavioral based targeting
  • Website engagement
  • Impression/Cpm based buying model $15-$20 CPM range

Non-Insertable (Netflix, HBO, Showtime, etc)